Breaking into the cloud gaming market, Baidu pushes new outlet for cloud phone

Breaking into the cloud gaming market, Baidu pushes new outlet for “cloud phone”
After Tencent and Huawei, another Internet company announced its entry into the cloud gaming market.On April 15, Baidu released Baidu’s “cloud phone” product based on an independently developed ARM server, involving scenarios such as cloud games, cloud applications, cloud VR, and cloud office.Baidu vice president Ma Jie introduced that cloud mobile phones provide unlimited possibilities for a wide range of AIoT devices with limited computing power. Baidu achieved the world’s first commercial use of ARM-based servers in 2013, but also lies in Baidu’s search capabilitiesThe information flow platform supports partners to achieve accurate game distribution.It is understood that Baidu Cloud mobile phone is compatible with the TOP popular mobile games and App applications in the existing Android application market, and allows enterprises to flexibly configure according to business needs to achieve customized services.Baidu Cloud’s official website shows that the current monthly rental fee ranges from 70 yuan to 175 yuan.The reason why cloud games are recognized by game companies and Internet giants is that it is expected to solve the hardware performance limitations.Whether it is a computer or a mobile phone, due to the performance of the hardware, many heavy games cannot run smoothly. Once the cloud game arrives, then no matter what hardware capabilities can run large games smoothly.Earlier, Hou Jinlong, President of Huawei Cloud and Computing BG, told reporters that the current mobile terminal, whether it is a mobile phone or a tablet, is actually an ARM (advanced RISC machine) architecture, but the central computing power is the x86 architecture.The forces are mutual.”If we use Kunpeng for the central computing power, which is also based on the ARM architecture, then after the cloud and the end are isomorphic, our tests show that we can improve the performance by 40%.”Overall, cloud games may break the current game distribution pattern. The previous trend of distributing games through mobile app stores will be reversed. Platforms like Douyin and Kuaishou have pushed the era of cloud games to become a new game entrance.”Shen Pengfei, deputy general manager of Baidu’s security department, said that Baidu cloud mobile phones will launch “trial advertising”, that is, players first click to play, change the experience of the game content, and then decide whether to download the full game and whether it can be purchased to improveThe attractiveness of ads to users reduces the difficulty of acquiring customers and improves the conversion rate and retention rate.The market size of cloud games is still small, but the future prospects are promising.Since this year, companies such as Tencent, Huawei, Century Huatong, and 37 Interactive Entertainment have announced their entry into the cloud gaming market. Data analysis company Statista weighs in, the global cloud gaming market will be approximately US $ 97 million in 2019, but will grow in 2023To 4.500 million US dollars.Sauna, night net editor Lu Yifu Chen Li proofreading Liu Baoqing